Soulja Boy Tell'em Design His Own Line of Yums Shoes and Apparel
...Yums Shoes that will tap into Soulja Boys Tell'em's growing influence as a top-selling artist. This tier one endorsement allows the rapper, in conjunction with Yums' designer Tex, to design his own signature shoe within the Yums' Block Star line of sneakers, which uniquely emblazon the soles of each colorfully crafted shoe with graffiti art....
