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THE LOW DOWN: Shady WTA Tour tries to muscle Sharapova, Russian pleads for help

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2008-05-02 07:43:00 by Rich in Down the Line!
...WTA Tour was like something out of The Sopranos or in this case the Russian mob Maria "Shriek"apova has lifted the veil on some of the startlingly shady policies by the WTA Tour , and how the Tour is trying to muscle the Russian into paying their mortgage. But the always savvy Maria issued statements on her website and, in an unsual move,...
 
 
 
 
 
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THE LOW DOWN: Will "Road Map 2010" stop the WTA's bleeding? TENNIS mag's Martin is hoping so...

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2008-07-30 15:56:00 by Rich in Down the Line!
...WTA Tour's US Open Series As it stands the top five point leading lady ballers are Dinara Safina, Aleksandra Wozniak, Marion Bartoli, Flavia Pennetta and Jelena Jankovic . These women are all deserving of their places in the Series' standings and whatever prize money they earn from playing, but these are clearly not the marquee names the...
 
 
 
 
 
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WTA gets cranky, "expressly prohibits" top lady ballers from hurting Tour's rep

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2008-10-29 10:52:00 by Rich in Down the Line!
...WTA's Roadmap continues. However, the Tour and the top lady ballers will be sitting down during the WTA Championships in Doha to work towards common ground on next season's schedule But according to Kamakshi Tandon over at ESPN the ladies better voice their concerns now or risk a penalty for doing it later There will be more meetings between...
 
 
 
 
 
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ESPN's Tandon provides "WTA's Roadmap 2010 Guide for Dummies", a tool for confused tennis fans everywhere

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2008-10-30 11:50:00 by Rich in Down the Line!
...WTA Tour's Roadmap 2010 , has made a valiant attempt to break down the supremely confusing Roadmap into 10 major highlights - a " WTA's Roapmap 2010 Guide for Dummies " which is something I can understand, at least I think so Most of the Top 10 is pretty understandable: No. 4 - a longer off-season! No. 5 - more prize money!! No. 9 - Bye bye...
 
 
 
 
 
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THE LOW DOWN: The ATP + WTA Tours move closer together - will a commissioner be far behind?

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2008-11-19 11:05:00 by Rich in Down the Line!
...WTA Tours come to fruition in the very near future Douglas Robson's article for USA Today investigates the possibilities of the two tours moving closer together as more events, particularly when the 2009 season rolls around, see the men and women playing in the same tourney or in back-to-back weeks including Madrid, Cincinnati , and Beijing...
 
 
 
 
 
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Serena and Scott joins forces in launching WTA Tour's "Looking for a Hero?" campaign

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2008-06-19 08:20:00 by Rich in Down the Line!
...WTA Tour CEO Larry Scott in London for the launch of their 3 year $15 million " Looking for a Hero? " marketing campaign, the largest in the Tour's history and in women's sports, including the premiere of the infamous Superheroes ad . The campaign will be comprised of a print/digital advertising, and viral/social community based initiatives ...
 
 
 
 
 
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THE LOW DOWN: WTA CEO responds to Safina boycott threat, "Dinara was misinformed...," says Scott

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2008-10-14 13:09:00 by Rich in Down the Line!
...WTA Tour CEO Larry Scott and Dinara Safina have cleared up some of the confusion over the Roadmap 2010 Dinara had threatened a possible "boycott" next year after being told that top lady ballers would be allowed to enter limited tourneys while the rest get to pick and choose where to play If they [WTA] don't listen to what we have to say, we...
 
 
 
 
 
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THE LOW DOWN: Sharapova vs. WTA Tour, Part Deux

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2008-05-05 08:40:00 by Rich in Down the Line!
...WTA Tour continues Doing her best impression of a savvy poitician (Hillary or Barack?), the Russian seems committed to firing up her base through her blog now that she's realized the power and accessibility of new media, even blasting the diva-esque behavior of some executives I am sure many of you can tell that I am just a little frustrated...
 
 
 
 
 
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Behind-the-scenes of infamous WTA marketing campaign

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