New Skincare Range: Shiseido Elixir Prior
...Prior , will be launched in Japan and will target consumers in their sixties
According to Nikkei Net, in 2007, the beauty market for those over sixties occupies 19% of the whole beauty market in Japan and shows a remarkable 104% increase from 2006. The launch of Elixir Prior is responding to this market shift
The launch lineup will include...
