(Jill Stuart Mix Blush Compact)(image from www.jillstuart-beauty.com)
Jill Stuart Beauty was launched in Taiwan on March 28th among much anticipation. As mentioned previously, Taiwan is the only place outside Japan where the Jill Stuart Beauty line is officially available.
There was no doubt that it would do extremely well. After all, so many beauty fans had been waiting for it. The brand hardly needed any promotion, as many items had been sold for up to twice the Japanese retail prices on local auction sites. (Now, somewhat ironically, many items are about 5% cheaper than in Japan.)
According to this blog post, Jill Stuart sold 125,000 USD (3.8 million TWD) worth of merchandise during its first three days of sale in SOGO Department Store in Taipei. This is the equivalent of nearly 1000 Mix Blush Compacts (seen above) sold in each of the three days. (I saw a couple of photos of the crowds taken by customers. I had not seen anything like this at a beauty counter.)
First of all, the sale figures smashed the record that Anna Sui made about 10 years ago when it was launched in SOGO. Also, it is especially amazing considering that there is a second Jill Stuart counter at Shinkong Mitsukishi Shinyi, which opened on the same day.
As if the line needed more fervor, Jill Stuart herself was in Taipei yesterday to promote the line.
The ultra-princessy Jill Stuart is not just for teenagers. A report indicates that it also has many fans in their forties and fifties in Japan. It shows that appealing packaging and good quality are for all to enjoy.
With the huge initial success in Taiwan in the bag, I think Jill Stuart is likely to expand the market yet again. Looking at existing patterns, I think Hong Kong might be the next stop.
Related Posts:
Loving Japanese Brands - Jill Stuart
(my take on Jill Stuart)
Brilliance Eyes in Gem Amethyst
(my Jill Stuart eye palette)
All About Japanese Cosmetics
(Read more about other brands.)
There was no doubt that it would do extremely well. After all, so many beauty fans had been waiting for it. The brand hardly needed any promotion, as many items had been sold for up to twice the Japanese retail prices on local auction sites. (Now, somewhat ironically, many items are about 5% cheaper than in Japan.)
According to this blog post, Jill Stuart sold 125,000 USD (3.8 million TWD) worth of merchandise during its first three days of sale in SOGO Department Store in Taipei. This is the equivalent of nearly 1000 Mix Blush Compacts (seen above) sold in each of the three days. (I saw a couple of photos of the crowds taken by customers. I had not seen anything like this at a beauty counter.)
First of all, the sale figures smashed the record that Anna Sui made about 10 years ago when it was launched in SOGO. Also, it is especially amazing considering that there is a second Jill Stuart counter at Shinkong Mitsukishi Shinyi, which opened on the same day.
As if the line needed more fervor, Jill Stuart herself was in Taipei yesterday to promote the line.
The ultra-princessy Jill Stuart is not just for teenagers. A report indicates that it also has many fans in their forties and fifties in Japan. It shows that appealing packaging and good quality are for all to enjoy.
With the huge initial success in Taiwan in the bag, I think Jill Stuart is likely to expand the market yet again. Looking at existing patterns, I think Hong Kong might be the next stop.
Related Posts:
Loving Japanese Brands - Jill Stuart
(my take on Jill Stuart)
Brilliance Eyes in Gem Amethyst
(my Jill Stuart eye palette)
All About Japanese Cosmetics
(Read more about other brands.)
