Kid Rock loves his beer.
So much so, that the rocker has teamed up with Drinks Americas Holdings to launch “a premium domestic beer” of his own.
CEO J. Patrick Kenny confirmed the news saying, “Kid Rock is a reflection of great American rock-and-roll music and the American spirit, and we think we can create a beer in that same image.
“There is no question in our mind that people will try a beer that Kid Rock will stand by and when they like it, a great and incredibly valuable trademark will be created.”
The beer will hit shelves (and trailer parks everywhere) in 2009.
[WENN]
